
Frisco Style: When the Game Gets Too Big
By Monica Wallis
In cities like Frisco, where the population has surged by over 77% in the last decade and sports are stitched into the community’s identity, the growth of youth athletics is impossible to ignore. Across North Texas, and especially here in Sports City USA – home to major professional teams, the PGA headquarters, and some of the nation’s most competitive youth clubs – sports aren’t just something kids do after school. They’re a culture. A lifestyle. An industry.
And an enormous one at that. The youth sports industry in the U.S. now generates over $20 billion annually. In 2023, more than 70 million children participated in youth athletics, a staggering number. But for many experts, the boom comes with a question: At what cost?
Meet Dr. Philip Wilson, Assistant Chief of Staff, Director of the Center for Excellence in Sports Medicine, Pediatric Orthopedic Surgeon, and Associate Program Director for the Orthopedic Sports Fellowship at Scottish Rite for Children. A professor at UT Southwestern Medical Center and Medical Director of the North Campus, he sees patients at the Frisco campus – and is an avid sports fan. He’s a passionate advocate for the value of youth sports, celebrating their physical, social, and character-building benefits while acknowledging the physical and mental risks that can come with them. And according to Dr. Wilson, the question of cost is more than rhetorical.